A must for managers (junior brand managers, marketing and advertising staff) and others with little or no formal understanding of advertising. This course will provide the foundation for creating more effective advertising and brand management strategies. It will help improve managers’ capacity to lead the business-promotion function as both business/marketing professionals and clients of advertising agencies/media houses.

Instructor: Michael Grant

Cost: J$30,000 / US$430

Hours: 60

Dates and Times: July 3 - August 2, Mon - Sat., weekdays 6pm - 9pm and Sat 10am - 5pm

Venue: Mona Campus, UWI

Prerequisites/Equipment (If any):

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